Author: Ashish Deshpande

Celebrating “10 years” of success


It’s hard to believe but frevvo’s just turned 10. It’s been quite a journey; obviously, like every company we’ve had a few struggles but overall, it’s been a fantastic ride.

Prior to frevvo, some of us worked at a BPM company where we built the front-end forms by hand. It was incredibly boring so we threw together a prototype while working part-time, quit our jobs and decided to give it a shot.

Branford’s beautiful Blackstone Public Library

The first few years were tricky. We worked out of Branford’s Blackstone Public Library and Willoughby’s Coffee in Branford, CT. Thanks Town of Branford. We came from a BPM background so our product didn’t have the fanciest UI – but it did real business things like conditional logic, integration, calculations etc. Still, it wasn’t easy to sell and the four of us were all Engineers.

It took us a year to get our first customer and another year to get our tenth. Since then, we’ve grown to almost 800 customers of all sizes in all industries spread out all over the planet. We’ve added several employees in Branford (and we’re looking for a few more right now). We’ve been fortunate to partner with some of the biggest companies in the world as well as great local partners right here in Connecticut: Westbrook Technologies now DocuWare in Branford and Square-9 Softworks in New Haven.

Ten years later, after many twists and turns, we’ve stayed true to our mission of caring deeply about our employees.

“We will not sacrifice our team’s happiness to chase every last $. We don’t want to be the biggest; we just want to be the best.”

That approach has paid huge dividends – employees have stepped up during tough times and customers sense their commitment and willingness to go the extra mile to ensure satisfaction – just take a look at our long list of customer testimonials.

I’m so proud of our success and grateful for the amazing team we have here at frevvo. I’m excited about the future, about meeting our new employees, about growing our business right here in Connecticut, and about building an even better product and exciting new relationships with customers and partners.

To all our customers: rest-assured that our employees will do everything in their power to ensure that you’ll still be happy frevvo customers on our 15th anniversary and beyond.

Finally, to my original co-conspirators Leandro, Nancy & Yuri, thank you for everything. It’s been a heckuva ride these last 10 crazy years.

Amazon price! Google Speed! Five things to help you compete.


Over the last 20 years, manufacturers had to learn to compete at the “Walmart price”. Service providers were largely unaffected. After all, you couldn’t manufacture a cab ride or a hotel room in China. How things have changed. No matter what you do, technology and automation are creeping into every area of your business and there are dozens of startups with the brains and funding to compete.

Every business must now learn to compete at the “Amazon price” but also at “Google speed”. In this environment, manual processes simply don’t stand a chance. You must automate or die.

Automation isn’t coming; it’s here and it’s the opportunity of a lifetime

From travel bookings and maps to online banking to highway tolls, we are already using automation in our daily lives. For your business, automating routine, day-to-day operations will make a fundamental difference. We’re talking about 50% efficiency improvements and literally changing what employees do. It’s heady and scary stuff.

Five things to keep in mind

Where to start? I.T. is overloaded, mobility requirements are soaring, there’s a serious skills gap, security is a concern, and data integration and scalability are challenging. It’s enough to make ones head spin. Nevertheless, you must get started TODAY!

1. Start small but Start NOW

We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction. – Bill Gates.
The best advice I can give you is to get a quick win. Don’t try to automate everything or get bogged down in I.T. committees.  Find one everyday workflow – ideally it’s repetitive, with simple routing and reasonably frequent – and gain that first success.

2. Set goals and don’t be shy.

“If you don’t know where you want to go, then it doesn’t matter which path you take.” – Alice in Wonderland
The potential ROI of automating routine workflows is astounding. Shoot for at least 25% cost savings AND similar productivity gains. Don’t be surprised if you end up seeing even more.

3. Focus on the User Experience. Especially, on Mobile.

“How come my $5 smartphone app is easier to use than your $5,000,000 system?” – Every Millennial
Usability should be your #1 concern. For many people, especially millennials, their smartphone is the hub of their lives. You cannot drop them into jarring, old-style experiences and expect adoption. Your shiny new application needs to look fantastic and work fast. Modern, workflow automation platforms make it easy.

4. Involve your people from A-Z

“We humans have a love-hate relationship with our technology. We love each new advance and we hate how fast our world is changing.” – Daniel H. Wilson
Get your people involved early. They’ll be more invested in the solution if they’ve had a chance to impact it. They might also be concerned: is this automation going to eat my job? For the vast majority, the answer is no. It’ll help them do their job better and make them more valuable. For example, should teachers be spending time recording absences, getting travel or leave approved, filing reimbursements? Or teaching?

5. Analyze everything

“Data is the new oil.” – CEOs everywhere.
Your proprietary data is your most valuable asset. If your daily workflows are manual, you don’t even have access to your most valuable asset. With automation, you can collect data, analyze and refine it into useful, actionable information so you can do things like over-deliver on customer service, and rollout new business initiatives in response to changing business conditions.

Still need convincing?

Neither AirBnB nor Uber existed 10 short years ago. The world is changing and changing unbelievably fast. Will your company’s products and services in 2020 only be marginally better than they are today running on manual processes with workarounds and redundant work? Or will they be smart, personalized, automated and offered at price points unimaginable today?

Get started now and you too can reap massive benefits from automation. Download this white paper to learn more.

A version of this article also appeared in Forbes.
Photo by Braden Collum on Unsplash

Will my company be “Uberized”?

k-12-t.png… or Amazoned or AirBnB’d? Think about it. When was the last time you went into a travel agency to book your flight? Printed out directions for your road trip? Walked into the bank to write a check for cash? We can’t remember either.

Automation isn’t coming; it’s here!

Just look around you. See those core business processes. One way or another, they’ll be automated. It’s the opportunity of a lifetime and it’ll change your organization.

Automating these core processes isn’t just about driving 5% cost reductions but 50% (or more) in parts of your operations. It’s about changing and enhancing what your people do, Monday to Friday, 9 to 5.

You have to start TODAY!

Manual knowledge processes do not stand a chance. In a world of “Amazon cost” and “Google speed”, you have to automate. But how? I.T. is overloaded. Where do you start? 

Download this white paper which discusses workflow automation, how your organization can benefit, and how you can evaluate and deploy a visual, low-code platform like frevvo for your automation needs.


Visit our website to learn more and sign up for a free trial.

[White Paper] Easy, Visual Forms and Workflow


Every business has its own set of approval processes. The general concept is straightforward: deliver information from Point A to Point B with all the required checks, authorizations and reviews. At the same time, the world is now online, mobile and 24×7. Paper- and email-based processes are ill-adapted to function in this environment. Workflow Automation helps you transition these key processes online so they work on mobile, are available 24×7 and operate efficiently.

The problem is that there are dozens of processes from Finance to HR to Sales & Marketing to Operations, and I.T. organizations simply cannot cope. Using traditional approaches to software development, automating these workflows would take years and cost an astronomical sum of money. These methods cannot keep up with the speed and agility demands of the modern enterprise.

That’s where a platform like frevvo can make a huge difference. The 100% visual, low-code solution delivers extraordinary capabilities:

  • Visual form & workflow design
  • Point-and-click integration using wizards
  • Visual business rules
  • Built-in Mobility
  • A fast, beautiful user experience
  • Top-notch customer support, security
  • and more …

Download this white paper which discusses workflow automation, how your organization can benefit, and how you can evaluate and deploy a visual, low-code platform like frevvo for your automation needs.


Visit our website to learn more and sign up for a free trial.

[Case Study] Automated workflows have let Bushcare Services change the way they run their business


Bushcare Services provides design and field program solutions for forested areas in South East Queensland, Australia. They work with local stakeholders to develop healthy and sustainable natural areas by managing projects including native tree planting, bushland regeneration, erosion control, fire management and manages parks infra-structure.

Bushcare work projects are a collaboration of many remote supervisors, production
managers and office staff. It’s easy to see how it quickly became very difficult to manage all the moving parts of the daily work order using the existing paper forms.

“One of the great things about frevvo is that very often we will have an idea for a change in the workflow and after discussing it with their Client Services team, we are able to quickly implement it. Thanks to frevvo, we have changed the way we are running our business.”
– Phil Hoskings, Director

They now uses a frevvo paperless portal which includes a 3 step workflow – Maintenance Daily Record – developed over multiple sessions with frevvo’s Customer Success team. The frevvo workflow integrates with Google Sheets, dynamically pulls down client and other information and speeds up the process dramatically. As a result, staff have more time to spend on what’s important – developing sustainable and healthy natural areas.


Read the Case Study and learn more by visiting our website.

How Process Automation could save you $50,000 every year

roi.pngAre you wondering if you should automate your routine day-to-day approvals? You’d be amazed at the Return on Investment. Let’s do a quick analysis. Approval workflows are usually at least 3 steps long and, often quite a bit longer. For now, let’s consider a 3-step workflow:

  1. Performed by an Employee, for example, asking for a Travel Authorization or Purchase Requisition. Maybe a Salesperson is trying to get a PO from a Client and needs Manager approval for special pricing. Let’s say this employee costs $80,000/year including benefits, vacation, taxes and other costs. Typically this would translate to a salary of about $60,000.
  2. Performed by a Manager who essentially checks the request, approves it if it is valid or sends it back for corrections. Let’s say the manager costs $100,000/year inclusive of all costs.
  3. Performed by an HR or Finance person who essentially updates an internal system and does the equivalent of filing the request away (email folder, network drive, paper filing cabinet, document management system). Let’s assume this person costs $60,000/year inclusive of all costs. Maybe they work part-time.

Now, assume that the time savings are 10 min, 3 min and 3 min respectively in each step. That’s pretty conservative given there’s no printing, signing, scanning etc. involved. Finally, assume that there are 400 approvals per month of all kinds (Vacation requests, Sales Orders, Time Sheets, Travel Authorizations etc.)

How much do you think you will save in costs? You might be shocked:

You’ll save ~$50,000 every single year or 57% of your costs and see net positive ROI in just a bit over 2 months.

It’s amazing how much the paper/email process actually costs you – close to $85K per year. And that doesn’t even take into account the time spent trying to track down emails, chasing down managers for signatures or, perhaps of greater importance, the Opportunity Cost of delayed approvals.

Try it yourself by clicking the button below.


It’s often hard to see how much those paper/email workflows are really costing you. Visit our website to view customer success stories and signup for a free trial.