Trust the Cloud to higher profits

Came across this Google-sponsored study, Trust in cloud technology and business performance: Reaping benefits from the cloud (PDF, no registration required) from The Economist Intelligence Unit (via Forbes/Louis Columbus). It’s based on a ten-country, multi-industry EIU survey of 452 senior executives and interviews with experts and is full of interesting insights:

An astounding 38% of I.T. at respondents’ organizations is cloud-based rising to 45% by 2019. Almost half of I.T. will be cloud-based by the end of the decade. And, the Cloud has already helped transform key areas such as time to market, greater agility and collaboration.
trust-cloudtransformation

Yet, while everyone is using Cloud, just 16% of respondents say their organization has a very high level of trust in the cloud and this level of trust is not growing quickly.

trust-lowtrust
The lack of trust is surprising when you considerĀ the correlation between Cloud Trust and a wide range of key business outcomes from economic metrics such as Revenue, Profit & Share Price to non-financial ones like Agility, Collaboration & Innovation.

 

The conclusion is that Trust plays a key role. Cloud’s greatest benefits come from companies refashioning how they work and expand their capabilities by taking full advantage of the benefits and not from the low-hanging fruit of cost savings. Organizations with low trust are far from this transformation. Those with high trust are improving functional operations and profitability.

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