Nearly 60% of employees abandon corporate mobile apps due to a bad user experience
December 17, 2013 2 Comments
A recent study by Mobiquity finds that nearly 60% of employees are not satisfied with the quality of apps they should be using for their work-related tasks and abandon them. The study highlights a key challenge facing Business-To-Employee (B2E) apps – companies (especially mid-size ones) simply don’t have enough internal developers with the skills needed to build well-designed apps with a rich, intuitive user experience. With the BYOD trend only set to go, what’s IT to do?
For internal business processes like leave approvals, expense reports, employee on-boarding, patient referral, student admissions and so on, there are clear alternatives to internal development. You can choose specialized applications for many of these like Concur for expense reports and there are plenty of cloud-based HR providers.
But, for many companies, this isn’t a viable solution because (a) you have to deal with multiple vendors and (b) you have unique business needs. That’s where a mobile form builder like frevvo can help. You can easily design online forms and workflows so that they fit your business, integrate with back end systems and yet work on all devices from smart phones to desktop computers to provide an appealing user experience for your employees. When employees can take pictures of receipts, sign using their finger on a touch screen, see tasks in one place and get work done quickly and easily anytime anywhere, they’ll use your apps and you’ll be well on your way to overcoming the B2E challenge. Infographic by Mobiquity.