We occasionally get asked this question and, to be honest, we struggle with it ourselves every day.
But Atlassian is a fraction of our overall business albeit an important fraction and frevvo is sold primarily through partners/resellers who are free [within reason] to price frevvo as they desire. Our resellers have a wide variety of business models and they prefer that we don’t dictate pricing by publishing it on our web site. Obviously, we have to be accommodating since doing otherwise would defeat the purpose of establishing this reseller channel. That’s the simple reason for our business decision – there’s no devious or shady intent and we’d actually like nothing more than transparent pricing. And, often, you can get the best price from one of our partners.