This is a pretty useful book: The Referral Engine. Figured I’d refer it here since, after all, it’s all about the power of positive referrals.
Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can’t help recommending products and services to their friends—it’s an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.
It’s interesting: I’ve known about this but never thought about it in this way before.