Celebrating “10 years” of success


It’s hard to believe but frevvo’s just turned 10. It’s been quite a journey; obviously, like every company we’ve had a few struggles but overall, it’s been a fantastic ride.

Prior to frevvo, some of us worked at a BPM company where we built the front-end forms by hand. It was incredibly boring so we threw together a prototype while working part-time, quit our jobs and decided to give it a shot.

Branford’s beautiful Blackstone Public Library

The first few years were tricky. We worked out of Branford’s Blackstone Public Library and Willoughby’s Coffee in Branford, CT. Thanks Town of Branford. We came from a BPM background so our product didn’t have the fanciest UI – but it did real business things like conditional logic, integration, calculations etc. Still, it wasn’t easy to sell and the four of us were all Engineers.

It took us a year to get our first customer and another year to get our tenth. Since then, we’ve grown to almost 800 customers of all sizes in all industries spread out all over the planet. We’ve added several employees in Branford (and we’re looking for a few more right now). We’ve been fortunate to partner with some of the biggest companies in the world as well as great local partners right here in Connecticut: Westbrook Technologies now DocuWare in Branford and Square-9 Softworks in New Haven.

Ten years later, after many twists and turns, we’ve stayed true to our mission of caring deeply about our employees.

“We will not sacrifice our team’s happiness to chase every last $. We don’t want to be the biggest; we just want to be the best.”

That approach has paid huge dividends – employees have stepped up during tough times and customers sense their commitment and willingness to go the extra mile to ensure satisfaction – just take a look at our long list of customer testimonials.

I’m so proud of our success and grateful for the amazing team we have here at frevvo. I’m excited about the future, about meeting our new employees, about growing our business right here in Connecticut, and about building an even better product and exciting new relationships with customers and partners.

To all our customers: rest-assured that our employees will do everything in their power to ensure that you’ll still be happy frevvo customers on our 15th anniversary and beyond.

Finally, to my original co-conspirators Leandro, Nancy & Yuri, thank you for everything. It’s been a heckuva ride these last 10 crazy years.

Amazon price! Google Speed! Five things to help you compete.


Over the last 20 years, manufacturers had to learn to compete at the “Walmart price”. Service providers were largely unaffected. After all, you couldn’t manufacture a cab ride or a hotel room in China. How things have changed. No matter what you do, technology and automation are creeping into every area of your business and there are dozens of startups with the brains and funding to compete.

Every business must now learn to compete at the “Amazon price” but also at “Google speed”. In this environment, manual processes simply don’t stand a chance. You must automate or die.

Automation isn’t coming; it’s here and it’s the opportunity of a lifetime

From travel bookings and maps to online banking to highway tolls, we are already using automation in our daily lives. For your business, automating routine, day-to-day operations will make a fundamental difference. We’re talking about 50% efficiency improvements and literally changing what employees do. It’s heady and scary stuff.

Five things to keep in mind

Where to start? I.T. is overloaded, mobility requirements are soaring, there’s a serious skills gap, security is a concern, and data integration and scalability are challenging. It’s enough to make ones head spin. Nevertheless, you must get started TODAY!

1. Start small but Start NOW

We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction. – Bill Gates.
The best advice I can give you is to get a quick win. Don’t try to automate everything or get bogged down in I.T. committees.  Find one everyday workflow – ideally it’s repetitive, with simple routing and reasonably frequent – and gain that first success.

2. Set goals and don’t be shy.

“If you don’t know where you want to go, then it doesn’t matter which path you take.” – Alice in Wonderland
The potential ROI of automating routine workflows is astounding. Shoot for at least 25% cost savings AND similar productivity gains. Don’t be surprised if you end up seeing even more.

3. Focus on the User Experience. Especially, on Mobile.

“How come my $5 smartphone app is easier to use than your $5,000,000 system?” – Every Millennial
Usability should be your #1 concern. For many people, especially millennials, their smartphone is the hub of their lives. You cannot drop them into jarring, old-style experiences and expect adoption. Your shiny new application needs to look fantastic and work fast. Modern, workflow automation platforms make it easy.

4. Involve your people from A-Z

“We humans have a love-hate relationship with our technology. We love each new advance and we hate how fast our world is changing.” – Daniel H. Wilson
Get your people involved early. They’ll be more invested in the solution if they’ve had a chance to impact it. They might also be concerned: is this automation going to eat my job? For the vast majority, the answer is no. It’ll help them do their job better and make them more valuable. For example, should teachers be spending time recording absences, getting travel or leave approved, filing reimbursements? Or teaching?

5. Analyze everything

“Data is the new oil.” – CEOs everywhere.
Your proprietary data is your most valuable asset. If your daily workflows are manual, you don’t even have access to your most valuable asset. With automation, you can collect data, analyze and refine it into useful, actionable information so you can do things like over-deliver on customer service, and rollout new business initiatives in response to changing business conditions.

Still need convincing?

Neither AirBnB nor Uber existed 10 short years ago. The world is changing and changing unbelievably fast. Will your company’s products and services in 2020 only be marginally better than they are today running on manual processes with workarounds and redundant work? Or will they be smart, personalized, automated and offered at price points unimaginable today?

Get started now and you too can reap massive benefits from automation. Download this white paper to learn more.

A version of this article also appeared in Forbes.
Photo by Braden Collum on Unsplash

Advanced Form Analytics? Combine frevvo + Google Sheets

We’ve written a series of articles on how frevvo + Google Apps (Sheets, Drive, Maps) can work together to solve business problems. frevvo includes a built-in submission repository that saves all your form and workflow submissions. You can view this data, filter it, and export it using the Submissions Views available in Live Forms. But, you can also combine frevvo + Google Sheets and leverage some sophisticated capabilities that are part of Google Sheets (charts, queries, filters etc.) for powerful data analysis on your submission data.

Geo Location ChartHere’s an example form that you can try. It’s a simple one with a few fields. A survey form for participants in the 2014 World Cup Soccer tournament. The form adds your submission data to this Google Sheet and shows it. When you submit it, you’ll see your submission in the last row.

The spreadsheet also contains two other Tabs: Geo Location and Pie Chart. The Geo Location Tab runs a query on the raw submission data and groups submissions by country. The Sheets Query language is very general and allows SQL-like queries. Once we have the data by country in a nice tabular format, we can generate a nice chart that plots submissions by country on a world map. Easy as pie.

Pledge amount by positionThe Pie Chart Tab, as you might expect, contains a pie chart. It contains a very similar query except that it sums pledge amounts by country and by position. Once again, we have the required data in a table and can easily generate pie charts to report on the data.

In this way, you can easily use frevvo’s Google Connector to save your submissions to Google Sheets. Then, you can use a whole host of built-in features in Google Sheets to analyze your submissions.

Interested in using frevvo with Google Apps? Contact us to learn how you can automate your approval workflows, integrate with Google Apps to manage your documents and use some of Sheets capabilities for advanced reporting.

[Video] Visual Rule Builder (V7.4)

vrbV7.4 has been released and it comes with a bunch of new things – the most exciting feature is the upgraded Visual Rule Builder.

Many customers use frevvo to create forms with extensive dynamic behavior. They love the flexibility and power of frevvo when it comes to creating dynamic forms. With frevvo’s Visual Rule Builder, it’s easier than ever to create these dynamic behaviors and anyone can do it.

Watch this short video that shows you how easy it is to use the Visual Rule Builder to create dynamic content.

Customers are using frevvo for things like:

  • Showing fields only when they’re relevant
  • Automatically filling in fields
  • Performing calculations

and many others.


Why not give it a whirl? Sign up for a free trial and see for yourself. It takes 30 seconds, and you can install a template and try it out instantly.